20: The End at the Beginning


The End at the Beginning

Here’s a handy checklist to review before you go out:

  • Hire in or out-marketing/PR
  • Key messages and value proposition¬†(aka “elevator pitch”)
  • Audience identification/customer journey
  • Media training of key spokespeople
  • Website with news section
  • Product beauty shots
  • Video clips if possible
  • Social media strategy
  • Bios of key spokespeople
  • FAQs for media and others
  • A news release
  • Pricing/retail price/where people can purchase¬†product or locate your service
  • Contact information

Good luck and let us know how it goes. This optimized eBook was a delight to write, and it’s always fun to share 20 years of wisdom. Makes us feel old but wanted. We’d love to hear how things go.

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