10: Know When To Launch

10

Know When To Launch

Knowing when to launch is one of the most important decisions to be made and there are no “take-backs.”

In an increasingly social world accustomed to a high level of engagement with companies and products, it can be confusing and Intimidating to decide when and how to engage marketing efforts.

So when’s the right time?

There are so many considerations, from whether you hold a patent or not, to how imperative It Is to gain revenue or funding, to market conditions like competitors and seasonality.

It’s heartbreaking when companies launch prematurely, without forethought about testimonials, pilot projects or how and who will be using their service or product.

If you are launching a company, think about your objectives. Most startups are focused on securing funding and recruiting talent How can you incorporate the launch objectives into your messaging?