7: Internalizing the Story


Internalizing the Story

When you need to appeal to a broader audience, you need to be comfortable delivering a storyline that clearly communicates your key messages and benefits. That requires communications training.

Even for the most experienced, regular communications training can be a vital tool to prepare a company’s story and tailor It to a
specific audience. Founders need to switch the pitch from fund raising to customer benefits.

It’s a storytelling dress rehearsal; with a camera in your face, and the chance to review video of delivery immediately after, you can practice answering unsavory questions, how to bridge to key messages and make sure that your story is told well.

With proper rehearsing, you can get your story down before your first interview, maximizing value and time, and ensuring that your launch dollars are well spent.